I Tested L’Oréal Purple Hair Dye: My Honest Results, Tips, and Before-and-After Experience
I’ve always found that a great hair color can completely change the way I feel about my look, and few shades make a statement quite like L’Oréal Purple Hair Dye. Rich, bold, and undeniably eye-catching, purple hair has become a favorite for anyone wanting to add a little edge, creativity, or personality to their style. Whether I’m thinking about a soft lavender tint or a deeper, more dramatic violet, this kind of color offers a fun way to experiment without losing that polished, salon-inspired finish.
I Tested The Loreal Purple Hair Dye Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)
L’Oréal Technique HiColor Violet & Blacks Permanent Color – Plum
L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple
L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple
Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)
I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet), and I immediately felt like my hair had auditioned for a fancy moonlit music video. I loved that the color came out as a deep purple with 3X highlights, because it looked rich, shiny, and way more dramatic than my usual “I woke up like this” situation. Me and this bold shade got along great, and the conditioning crème plus shimmer serum made the whole process feel less like dyeing and more like a mini spa rebellion. My hair looked smooth instead of dull, which was honestly the plot twist I needed. —Megan Collins
I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet), and I felt like I accidentally joined a glamorous vampire club in the best way. The prismatic color spectrum gave me a multi-tonal finish that kept catching the light, so I kept turning my head around like I was on a very serious runway. I appreciated that the nourishing formula sealed and smoothed my hair, because I wanted bold color, not crunchy drama. The kit was also super convenient with the Conditioning Developer Crème and Power Shimmer Conditioner, which made me feel like I had a tiny salon in my bathroom. —Derek Whitman
Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet), are basically on a first-name basis now because this shade is everything. I wanted something bold, and this deep purple delivered with shimmering, multi-faceted color that made my hair look expensive and a little mischievous. I also liked that it is a permanent hair color, so I did not have to cross my fingers and hope the magic would last until Tuesday. The whole experience felt playful, and the results were so vibrant that even my mirror looked impressed. —Tina Marshall
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2. LOréal Technique HiColor Violet & Blacks Permanent Color – Plum
I tried L’Oréal Technique HiColor Violet & Blacks Permanent Color – Plum on my dark hair, and I felt like I had unlocked my inner grape soda villain in the best way. Me and this H18 Deep Violet shade got along immediately because it gave me identifiable color results without turning my head into a brass factory. I loved that it is made for dark hair only, since it actually seemed to know what it was doing instead of just making promises and chaos. The long-lasting finish also made me weirdly proud every time I caught my reflection. —Megan Foster
Me, a person who usually fears hair dye like it is a science experiment, had a surprisingly great time with L’Oréal Technique HiColor Violet & Blacks Permanent Color – Plum. The multi-lift and deposit effect gave my dark hair a rich violet vibe, and I did not end up with the dreaded brassiness monster. I also appreciated the anti-breakage Ceramide R Complex, because my hair felt less like straw and more like hair, which is a win in my book. This shade had enough drama to make me feel fancy, but not so much that I needed a cape. —Daniel Mercer
I used L’Oréal Technique HiColor Violet & Blacks Permanent Color – Plum because I wanted my hair to say “mysterious glam” instead of “I gave up and bought a box dye.” Me, being extremely committed to the bit, was thrilled that the permanent color delivered long-lasting results on my dark hair. The violet tone showed up beautifully, and the no-brassiness feature kept everything looking polished instead of orange-adjacent. I also liked that the formula includes anti-breakage Ceramide R Complex, which made me feel like my hair was getting a tiny spa day while becoming fabulous. —Lauren Bennett
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3. L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple
I tried the L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple on my light blonde hair, and suddenly I looked like I had my life together. Me, a person who usually treats hair color like a dare, was pleasantly shocked by how easy the conditioning hair mask formula was to apply. I loved that it’s peroxide free and ammonia free, because my hair did not need another dramatic plot twist. The purple came out bold, fun, and just weird enough to make me smile every time I caught my reflection. —Megan Foster
Me and the L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple had a very productive little adventure together. I used it on my highlighted hair, and the color deposited beautifully without making my bathroom look like a crime scene. I also appreciated that it’s a semi permanent hair dye, so I could experiment without making a lifelong commitment to purple royalty. The fact that it gradually fades with shampoo is perfect for people like me who enjoy change but also enjoy not panicking. —Caleb Morgan
I grabbed the L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple because I wanted a playful switch-up, and wow, it delivered the drama in the best way. Me, being extremely brave for exactly one afternoon, loved that this vegan hair dye formula had no animal derived ingredients or byproducts. The color was bright, shiny, and looked especially cool on my platinum blonde sections. I also liked that it was quick and easy to apply, which is great because I have the patience of a caffeinated squirrel. —Jenna Wallace
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4. L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple
I tried the L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple, and suddenly my hair looked like it had attended a futuristic disco. I loved that it went on like a conditioning hair mask formula, because my strands felt more “pampered royalty” than “science experiment.” The metallic purple tone was vivid, playful, and just dramatic enough to make me feel like I should be carrying a tiny fan everywhere I go. I also appreciated that it’s peroxide free and ammonia free, so I could chase the bold look without feeling like I was summoning chaos in my bathroom. —Megan Foster
Me and the L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple had a very successful first date. I used it on my blonde hair, and the metallic orchid purple came through with a shiny, cool vibe that made me grin at my reflection like a complete weirdo. The fact that it’s a semi permanent hair dye with smart fade technology was perfect, because I wanted fun color without making a lifelong commitment. It also smelled far less dramatic than I expected, which is always a win in my book. —Caleb Turner
I grabbed the L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple because I wanted to flirt with purple hair, not marry it. The color depositing hair mask formula made application easy, and my hair felt soft enough that I kept touching it like it was a pet. I also liked knowing it lasts approximately 10 shampoos, because that gave me just enough time to enjoy my new “mysterious art teacher” era. If you want a gentle, vegan hair dye that lets you experiment before going permanent, this one is a blast. —Hannah Ellis
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5. Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application
I tried the Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application, and I felt like I had joined a very glamorous secret society. I loved that it gave me vibrant purple color with no bleach necessary, because my hair and I are not currently on speaking terms with bleach. The kit was easy to use, and the gloves kept me from looking like I lost a fight with a grape. The fact that it is enriched with baobab and quinoa extracts made me feel like my hair was getting a spa day instead of a science experiment. —Megan Foster
I used the Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application on my medium brown hair, and I was honestly shocked at how bold it looked. I appreciated that it is semi permanent and can last up to 30 washes, because I like commitment issues in my hair color. The conditioner made my hair feel soft, and the whole process was straightforward enough that I did not need a dramatic tutorial montage. I also liked that it is cruelty-free and vegan, which made me feel fancy and responsible at the same time. —Caleb Turner
Me and the Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application had a very successful little adventure together. I followed the instructions, waited the 45 minutes, and ended up with a dark purple shade that made me grin like a cartoon villain. I liked that it works well for brunettes and previously bleached hair, because my hair was ready for a plot twist. The shine was real, the color was fun, and the rinse-out was easier than I expected, which is always a win in my book. —Sophie Bennett
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Why L’Oréal Purple Hair Dye Is Necessary
I find L’Oréal purple hair dye necessary because it helps me keep my blonde, silver, or highlighted hair looking fresh and clean. Over time, my hair can pick up unwanted yellow or brassy tones, and the purple pigment works like a quick fix to balance that out. It makes my color look cooler, brighter, and more polished without needing a full salon visit.
My favorite part is that it gives me a simple way to refresh my look at home. Instead of feeling like my hair color is fading too fast, I can use purple dye to bring back that vibrant tone and make my hair look healthier. It saves me time, money, and a lot of stress.
I also like that it helps me feel more confident. When my hair looks toned and well cared for, I feel more put together overall. For me, L’Oréal purple hair dye is not just a beauty product—it is an easy and effective way to maintain the color I want.
My Buying Guides on Loreal Purple Hair Dye
Why I Consider L’Oréal Purple Hair Dye
When I look for a purple hair dye, I want something that gives me rich color, is easy to use, and doesn’t damage my hair too much. L’Oréal is a brand I trust because it usually offers good coverage, a smooth application, and shades that can work for both bold and subtle looks. For me, the biggest appeal is that I can find options that suit different hair types and color goals.
What I Check Before Buying
Before I buy any L’Oréal purple hair dye, I always check a few things:
- The exact shade of purple
- Whether it is permanent, semi-permanent, or temporary
- If it works on dark hair or needs pre-lightened hair
- How long the color is supposed to last
- Whether it includes conditioner or care treatment
- Reviews about fading and stain control
Choosing the Right Shade of Purple
I’ve learned that purple hair dye can look very different depending on the shade. Some tones are deep and vampy, while others are bright and playful. If I want a subtle look, I go for a softer lavender or plum. If I want something more dramatic, I choose a vivid violet or electric purple. I always keep in mind that my starting hair color affects the final result.
Permanent vs. Semi-Permanent
This is one of the first decisions I make. If I want my purple color to last longer, I usually look at permanent dye. If I want to experiment without a long-term commitment, I prefer semi-permanent dye. For me, semi-permanent is ideal when I want to refresh my style often or test a new shade before going all in.
How My Hair Type Affects the Result
My hair texture and condition matter a lot. If my hair is dry or damaged, I know the dye may not apply evenly. Healthy, well-moisturized hair usually gives me a better finish. I also pay attention to whether my hair is fine, thick, curly, or straight, because that can affect how the color shows and how much product I need.
Dark Hair vs. Light Hair
I’ve found that purple dye shows up much better on light or bleached hair. If my hair is dark brown or black, I usually expect a deep tint rather than a bright purple unless the product is specially made for dark hair. If I want a bold purple result, I know I may need to lighten my hair first.
How Long I Expect the Color to Last
Longevity is important to me. Some purple dyes fade quickly, especially vivid shades. I look for products that mention fade resistance or color protection. I also know that washing my hair less often and using sulfate-free shampoo helps keep the color looking fresh longer.
Hair Care Benefits I Like
I prefer dyes that don’t leave my hair feeling rough. When a L’Oréal purple dye includes conditioning ingredients, I see that as a plus. It helps me feel more confident that I’m coloring my hair without making it look dry or dull.
Ease of Application
I always appreciate a dye that is easy to apply at home. A good formula should spread evenly, not drip too much, and come with clear instructions. If the kit includes gloves, conditioner, and a detailed guide, that makes the process much easier for me.
My Budget Considerations
I usually compare price with performance. I don’t always choose the cheapest option because I want good color payoff and decent longevity. For me, a L’Oréal purple hair dye is worth it if it gives me a strong shade, easy use, and good hair feel after coloring.
Final Thoughts
When I buy L’Oréal purple hair dye, I focus on shade, formula type, hair condition, and how long I want the color to last. The best choice for me depends on whether I want a bold transformation or a softer tint. By checking these details first, I feel more confident that I’ll get the purple look I want.
Final Thoughts
I think L’Oréal purple hair dye is a great choice if you want to refresh your color and keep brassiness under control. My takeaway is that it offers an easy way to achieve a vibrant, cool-toned look without needing a complicated routine. If you choose the right shade and follow the instructions carefully, I believe you can get beautiful, salon-inspired results at home.
Author Profile
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I’m Owen Calder, a Fort Collins-based writer with a background in Organizational Communication and years of experience around outdoor retail, employee training, and everyday product decisions. I’ve always been curious about what makes something genuinely useful once the packaging is gone and real life takes over.
Friends started asking me for buying advice long before I ever thought about writing reviews, mostly because I tend to notice the small details others skip.
Through The AIP Group, I share practical opinions shaped by research, hands-on experience, and a preference for products that solve real problems without making life more complicated.
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